You’ve built a great business, you’ve got the best product — and yet, when someone Googles what you offer, your website is nowhere to be found.

That’s not Google being unfair.
That’s Google being ruthless.

Because here’s the truth: Google doesn’t care about your brand — until you prove you’re worth showing.

Let’s fix that.
Here are the 5 biggest SEO mistakes most business owners make (and how to fix them).

🧩 1. You’re Talking Like a Brand, Not Like Your Customers

You love your brand name. But guess what?
Nobody’s searching for it — yet.

People Google problems, not brands.
So instead of writing “Welcome to Techtonics Digital,” write “Website design agency in Lagos that drives sales.”

✅ Fix it:

• Use service + location keywords (“digital marketing agency in Lagos,” “AI integration for startups”).

• Add those phrases to your homepage title, headings, and meta descriptions.

• Create blog posts answering your customers’ real questions.

⚙️ 2. Your Website Is Invisible to Google Crawlers

Google can’t rank what it can’t read.
If your website isn’t properly indexed, it’s like owning a billboard in the middle of the desert.

✅ Fix it:

• Submit your site to Google Search Console.

• Check if your pages are being indexed (site:yourdomain.com in Google).

• Add a proper sitemap.xml and robots.txt (your web developer can help).

• Ensure your site uses HTTPS (Google penalizes non-secure sites).

🕐 3. You’re Ignoring Page Speed and Mobile Users

Over 70% of traffic in Nigeria and Africa now comes from mobile.
If your site takes more than 3 seconds to load — they’re gone.

✅ Fix it:

• Compress large images (use WebP format).

• Use caching plugins (like WP Rocket).

• Test your site on Google PageSpeed Insights.

• Make sure it’s fully responsive — not just “looks okay” on mobile.

💬 4. You Have Zero Local SEO Strategy

Google’s local results are the real battleground for small businesses.
If you haven’t optimized for your city or country, you’re invisible to customers nearby.

✅ Fix it:

• Create or claim your Google Business Profile.

• Add your address, service area, and working hours.

• Encourage customers to leave Google reviews (and reply to them).

• Mention your location in titles, meta descriptions, and footers.

🔗 5. You Don’t Have Enough Authority (Backlinks + Content)

Google rewards websites that others trust.
If nobody’s linking to you, you’re telling Google, “We’re new here.”

✅ Fix it:

• Publish blog posts that are genuinely helpful (like this one 😉).

• Get listed on business directories, press features, and guest blogs.

• Collaborate with complementary brands for cross-links.

• Share every blog post on LinkedIn and WhatsApp groups — build traffic momentum.

🚀 Final Takeaway

Google isn’t emotional. It ranks signals, not stories.
The moment your brand starts giving those signals — clear keywords, fast pages, credible content, trusted backlinks — it pays attention.

Don’t just look like a credible business.
Be one — in the eyes of both people and Google.

👉 Need help getting noticed on Google? → Talk to Techtonics SEO Team